Lau Frias

Laura “Lau” Frías is an A&R Director at Secretly Group (Dead Oceans, Jagjaguwar and Secretly Canadian), bringing her experience championing artists and paving new paths for underrepresented sounds, spaces and music scenes.

Having moved from Lima, Perú to Los Angeles in 2012, she’s been a fundamental voice for the Latinx music community (Omar Apollo, Cuco and more).

Frías worked at Kobalt Music Group for six years, where she worked on global initiatives across Synch Licensing, Publishing A&R, and Records A&R at then-sister company AWAL.

Lau has a natural gift for world building and creative direction, which landed her a job at Secretly Group. Now in New York and at Secretly, she’s amplifying some of the most exciting new voices in the indie space, including Chanel Beads, Wednesday, Cassandra Jenkins, Jordan Patterson and more.