Jason Mayall

Jason Mayall is director of the London office for Japanese concert promoter Smash Corporation.

Established in 1984, Smash promotes music festivals and scores of concert tours and shows year-round in Japan.

Smash produce Fuji Rock Festival which is Asia’s largest outdoor festival, held annually in the mountains of Naeba, Niigata.

The company’s UK office produce and co ordinate the decorative arts around the site and create the Palace of Wonder, an area that presents circus and mayhem until the early dawn.

Smash promote some of the biggest names in the contemporary music world but also aim to introduce a colourful mix of artists from around the globe to Japanese audiences.

On a side note, Jason is also known as ‘The Cumbia Kid’, DJing a wide selection of ska, reggae, blues, soul and funk, he has been championing Colombia “Cumbia”; since hearing it first in Cartegena de Indias in 1990.